Set Top Box Analytics
A major North American Cable Operator Partnered with Alteris to improve it’s business operation visibility. In leveraging the Alteris platform together we were able to provide structured and tangible result based outcomes that enable achieved operational benefits with a customer view.
A Cable provide that offers clients unparalleled choices to customers across America with a state-of-the-art video, high-speed Internet, phone and online services.
Working with Alteris, We were tasked to analyze the data and help answer how consumers consume TV content; we were able to profile viewers to specific content for better marketing of advertising air time. We established what metrics to use for analysis on a monthly basis and how effective is the cable provider advertising of its own product .
TV Viewing (Set top box data) – over 15 billion records
Subscription – over 2 million households
Marketing campaign – over 50 million ad campaigns