Distribution Electrical Industrial Analytics
A multi channel distribution group catering to construction / industrial clients via selling electrical and / or industrial product components via an online catalogue.
A Catalogue company that provide electrical and industrial products to consumers and businesses.
Working with Alteris, We were tasked to answer the following:
How do customers navigate their catalogue website?
What pain points do they face?
What kind of consumer insights web visitation data (coupled with attitudinal data via survey) can reveal?
Classify customer base into segments for better targeting of marketing promotions
Analyze and mine over 2 billion web page visits
Analyze and mine Over 100 million search phrases
Conduct over 2,000 web surveys to catalogue site visitors